Market and Investment

Attraction Marketing is a set of marketing tools and techniques for generating leads. It is also considered to be an effective approach for converting leads to clients. However, its main emphasis, as the name suggests, is on attracting new leads.

Advertising in Newspapers, Radio or Television is not affordable for home based businesses. The traditional approach of fishing for prospects involves making phone calls, giving classified ads, holding free seminars and trying to rope in people in your social network. Probability of success through these methods is quite low because you tend to spend your time and energy in talking to people who are basically not interested in your products.

Would it not be a good idea to pull prospects to your products instead of pushing products to them? Not only that, but also making them happy to buy your product. Well, you must try out the following principles of Attraction Marketing.

1. Choose the right type of prospects ” Know clearly what type of people would be attracted to your product; their lifestyle, their likes and dislikes, their ambitions and attitudes. Also understand the features and benefits of your products.

2. Creating the right positioning - You must position yourself among the members of the target audience as a subject matter expert. You might be an amateur but it is important to be perceived as a knowledgeable person.

3. The importance of location ” You and your products must come within the circle of consciousness of your prospects in order to be noticed. Only then there is a chance that the prospect is attracted to what you are offering. Otherwise your efforts are a waste.

4. Taking permission from prospects: It is unbelievable but true of human psychology that if you take permission of the prospect, he is more likely to listen to what you have to say, which otherwise he will not listen to, if you were trying to push it down his ears.

5. Entice them ” Offer your product on a 14-day money-back trial and see how many more people are willing to try it out. This bait always works. You can also try out other techniques like free gifts, contests, cash back offers, etc.

6. Keep in touch ” Regular contact develops trust and the prospect may get converted to a customer in due course. So keep in touch with regular information updates and promotional offers. Do not try to close the sale by force. Allow the prospect to decide when he wants to buy.

So let go of the old techniques and jump on the bandwagon of Attraction Marketing. You will never have to foot telephone bills for making cold calls, or to talk to bored neighbors. Implement the tactics of Attraction Marketing and wait for the leads to contact you.