Mike Dillard’s Magnetic Sponsoring
Have you ever gotten tired of watching “formula” movies? Meaning, movies with story lines that made hits, so much so that producers remake the same movie in different clothing? As Shakespeare has said, “a rose by any other name would smell just as sweet.” On the other hand, a tired old way of building your network, no matter its past successes, oftentimes no longer work because MLM is a dynamic business that changes along with technology, like the advent of the advances given by the Internet. And so, Mike Dillard would like to help MLM entrepreneurs catch up with the times.
The Concept of Attraction Marketing
In the book “Magnetic Sponsoring”, Mike Dillard gives the old strategists a run for their money. Dillard switches the focus to building a strong enterprise, instead of focusing on others first. He further states that the human factor is the unpredictable variable, while everything else is constant. Thus, what can work for you may not work for others.
Mike Dillard’s attraction marketing professes that the key is to search for the perfect strategy to build a “fresh” market. To be able to lure a fresh market, you have to be skilled in the art of self-presentation. Thus, your charms and a winsome smile could launch a thousand ships. He also advises the usage of new marketing tools offered by the Internet.
Business is Not Everything
With all the bad vibes coming from the way MLM business has been made out to be, it has the not-so-enviable expectation of being an infallible get-rich-quick scheme. Realistically, you can earn money from MLM, honestly and honorably, and you can do it fast, but you can’t do it without hard work, and you can’t do it through someone else’s efforts. The only one who can guarantee your success is you, and the only success you should guarantee is your own.
Mike Dillard’s motto says it all. “To lead by example” isn’t only apt for such a volatile business such as network marketing. To be a leader, one must have the qualities that are admirable. Mike Dillard’s main goal is to bridge the gap between the recruiter and the recruit for a smooth working experience.