Are You Making This Huge List Building Mistake?
Just about everyone has heard the saying “the money is in the list”. Most people may even believe it, however, most new internet marketers will not heed the advice to start building a list. If they do they are likely to make a huge mistake and just put their opt in box in the sidebar of a blog.
This is one of the biggest mistakes you can make in list building. When people come to your site there is so much information for them to read, and actions for them to take, you lose a lot of subscribers by only having your opt in information on your website. The best way to build a list, and convert your traffic from lookers to subscribers is to create an opt in page.
What is an opt in page?
An opt in page is a short page that has one possible action your readers can take, and that’s to sign up for your autoresponder. This page is also known as a squeeze page because you “squeeze” the information out of the reader. Your opt in page will be short and sweet. It will provide just enough information for the reader to get excited about what you are offering and opt in. That’s all the page is trying to do, convert readers to subscribers. Get the name and email address.
If you create an opt in page you will increase your opt in rate in a huge way. We mentioned how many options there are on a regular page and a person with too many choices generally makes no choice at all. Your opt in page only gives them one choice, sign up or click the back button. If you have an interesting incentive for them to sign up they will.
What Makes an Opt In Page?
There are only a few must have elements for an opt in page. First of which is a free gift to entice people to join your list. This gift can be a free report, an e course, or even a newsletter. Creating this freebie doesn’t have to be stressful, it can be as simple as collecting 5 or articles you’ve written on the topic an putting them together in pdf format. You could even use a plr report you’ve purchased on the topic. It’s a little more expensive, but if you don’t want to do the writing you have have one written for you by a freelance writer.
The second thing you want on your opt in page is a great headline. The headline will draw people in and give them a reason to keep reading. Make sure you identify some benefits in the headline, and give people a reason to keep reading and sign up.
The next thing you need is a quick list of benefits. This is what your readers can expect to receive, change, learn from opting in to your list. You can make these in a bullet point list. This way they are very clear, easy to read, and don’t take up much space. Your goal is to get all of this information on your page above the fold, so they don’t have to scroll.
The last piece of the puzzle is your opt in box itself. You can get this from your autoresponder. Make sure you mention the free gift and give them some instructions. It seems ridiculous, but when you specifically say something about them entering their name and email address conversion rates go way up. Crazy but true. Once the code has been created by your autoresponder, all you have to do is paste it right on to your squeeze page.
Yes, an opt in page is just one simple page, with a few elements, but it is also a very powerful tool. If you want to increase the conversion rate from readers to subscribers an opt in page is a must have tool.