Market and Investment

I have taken the time to look at many SEO companies over the past few months. Some of them are quite experienced at what they do (which is proven by testimonials and the way they conduct business) but the mass majority of SEO companies are far less impressive. Here are some interesting points about typical SEO companiess:

1. 85% do not know more than you: Surprising but true. To prove this, just go and ask them about some less known SEO technique or term. They will almost always give you a vague answer. Some SEO companies even go so far as to tell you that they will submit your website to thousands of search engines and directories for $29.99. If you have basic SEO knowledge, you would understand why that is a problem.

2. 80% will offer directory submissions: The mass majority of SEO companies are ready to charge you a hefty price for submission to 200 or 300 directories. Remember, directory submissions can be done by anyone with good software on hand. Along with that, directory submissions hold less to no value for your websites rankings, so this practice does not provide a good ROI on your investment. Because most SEO companies present directory submissions as their major service, it is quite logical to believe that they are not experienced enough to tap into better ways to market websites.

3. 30% will spam across the internet: This is not an exact number, it is more of an estimate. The fact remains that most of the new SEO companies start spamming because they look at the quantity and not the quality of the links. Some of them post your links on blog and link farms with as many as 1000 links on a single page! They might even go so far as to get the clients website penalized or even banned!

4. 80% of them provide standardized services: Most SEO companies provide standardized services which anyone with a decent software can do.Although that is not a problem in itself, it shows the lack of experience that they have. If everyone is doing the same thing, chances are that the results from that technique are not great. Good results only come from techniques which only a few people have the knowledge and persistence to undertake. I always approach standardized SEO services with caution as I could save a lot of money by simply buying the software myself and using it.

5. 90% of them fail to increase your rankings: It is shocking but very much true! Some SEO companies focus on providing you thousands of links from their own network of websites. Talk about using link farms! Other SEO companies will simply do massive amounts of directory submissions in the hopes of getting you to rank high. Needless to say, these are all standardized techniques which do not work anymore.

The moral of the story: Never select an SEO company blindly!