Why You Need Email Address Validation And Address Verification Services
When having a transaction between a business and a customer through email or credit card, doing email address validations and address verification services. Doing so will make certain that you have the correct and legitimate information at hand.
This means that the business should have a system or systems that they employ in order to confirm that the information given is clean, correct and legit. This is usually done through the use of email address validation and address verification services.
That is because there are times wherein the email address or billing address that was supplied, especially if written by the user on a form or said through the telephone can be written the wrong way by accident.
Doing email address verification checks that such common mistakes as using incorrect punctuation or excess symbols are not done. This can be done either manually through your own syntax and protocol or you can also use a pre-programmed database.
Address verification services (AVS) is a system brought into play to verify if the person who paid using a credit card is really the legitimate owner of such. The AVS is used to confirm the address provided by the client to that which the credit card company has on file.
The AVS or address verification services system compares the numeric parts of the billing address. This usually means the street number and the postcode of the state in which the card holder lives in. In some cases, the address has additional numeric parts, such as the apartment or building number. In those cases the AVS will check them as well.
Making use of email address validation and address verification services has its advantages. For one thing, the receiver of the payment is ensured of the legitimacy of the transaction. The card holder can also be assured of prompt delivery since the correct address is given.
However, there are the rare situations that a legitimate customer’s credit card will be declined. This could be caused by a number of reasons: a maxed out card, a glitch in the AVS or even a change of the numeric codes due to updated database. If that happens, there is no need to worry because a quick phone call, manual override or reprogramming will be done and then the customer will be on his way.
Enhance your ability and better secure your business transactions on the web with email address validation, and address verification services. By doing so will decrease buyer fraud on your site.