Do Not Fall For Obsolete Business Theory
Define the business’ purpose. This is why the business exists, what it does, and how it is done. Use this evaluation to state beliefs, strategies, and assumptions based on current data. Spell out how the business affects its employees, customers, clients, vendors, and the world as a whole. Give the rules that the business will function by, the processes it will use to evaluate success, and the marks that will indicate that success has been reached.
Identify social factors that will affect the company and how it works. This includes client demographics such as lifestyle, income levels, home ownership, etc.; government influence, such as stability, laws, regulations and taxes; region that products or services. Follow the trends and patterns that can affect business growth.
Define your market. List what your products are, how they are sold, and how they are advertised. Define why your customers buy your products, and what is unique about them within their market. Define methods of pricing products, so that maximum profits are achieved.
List who your customers are, like homeowners in urban areas or tenants in rural areas, their income level, and the person who makes the purchasing decisions in the household. Create a list of why the client make the purchase, which will require a market study to find out.
Finally, discover and list out all the technology that makes your product as possible. This starts from the planning stage of the products to the consumer that will purchase. Design models, manufacturing equipment, equipment used to deliver services, and how the consumer buys the product, as in a store, online, or other method.
These definitions will give an idea of how the business is functioning now, and if it is using all its assets to the fullest potential. If at any point, it is discovered that assets are not being used, a new model using every possible advantage needs to be drawn out and instituted. Only by using every tool to the fullest advantage can a business succeed.
There are various steps to the six sigma program. From yellow belt to six sigma black belt you can find all you need to understand by taking a look at www.sixsigmaonline.org.