Do Not Fall For Obsolete Business Theory
Define the business’ purpose. This is why the business exists, what it does, and how it is done. Use this evaluation to state beliefs, strategies, and assumptions based on current data. Spell out how the business affects its employees, customers, clients, vendors, and the world as a whole. Give the rules that the business will function by, the processes it will use to evaluate success, and the marks that will indicate that success has been reached.